Who We Are & What We Do

Jayme Verfaillie


In 2017, Jayme took over the role for Territory Manager for Washington and Alaska. In 2018, she was offered the role of managing partner in Roller & Associates and in 2021 assumed the role as President/CEO for the company. Jayme is responsible for overseeing all sales associates, helping create marketing plans and developing customer and principal relationships. Jayme is proud to work with major dealers, institutional distributors and consultants in Washington and beyond.

Professional accomplishments: Jayme was the 2017 recipient of the Rod Harrington Memorial Award by Structural Concepts, and in 2019 she was a member of InterMetro’s President’s Circle. In early 2021, Jayme was featured in the Partner Spotlight by Arctic Walk-Ins.

Area of coverage: Entire Territory

(206) 335-9467

Andrew Smith

Territory Manager – Washington

Andrew started his career in food service at age 14, and continued to work in restaurants and catering during high school, through college and after graduation. He learned the nuances of the culinary industry through hands-on engagement, and by working in nearly every day-to-day role, including culinary, FOH and operations. He moved into equipment sales with a respected Seattle-area dealer in 2014, and then became a manufacturer’s REP in 2019; his responsibilities included consulting, working in sales, doing culinary testing & demonstrations, and teaching others the use of specialized equipment. He joined Roller and Associates in 2024, and loves bringing his experience and knowledge to bear helping end users solve problems and improve their situations.

Area of coverage: Washington

(206) 581-6037

Michael Gordon

Territory Manager – Oregon & Idaho

In July of 2020, Michael joined our team at Roller & Associates. He brings with him a solid background in food service where he spent 7 years with SYSCO. During his tenure, Michael was a marketing associate responsible for management and growth for the Southwestern region, successfully showing consistent growth in sales. He received Sales Person of the Year for Brand Sales objectives. Michael works with all major equipment and supply dealers, consultants and end-users in his territory. Michael’s enthusiasm and client-driven goals are what makes him such a valuable addition to Roller & Associates.

Area of coverage: Oregon, Idaho & Eastern Washington

(503) 505-2754

Melissa Allen

Quotation Specialist / Sales Support

Melissa joined our team in the winter of 2021 in a support role for our bids department. Her industry experience started many years ago at King Supply where she worked as an administrative assistant, handling manifestos for their delivery drivers on the retail side. Melissa is a graduate of the PIMA institute where she studied occupational science. Melissa’s positive attitude, willingness to learn and customer driven approach is sure to be a wonderful match for our valued partners. In her spare time she enjoys spending time with her family and her pet, Clyde.

(206) 547-3555  ext. 4

Robin Dedera

Quotation Specialist / Sales Support

Robin joined Roller + Associates in the Fall of 2021, and brings with her more than 10 years of solid industry experience. From heavy equipment sales, to tabletop and shelving, Robin understands the portfolio that we represent, Robin is a perfect fit for our team and offers our client base a stellar support person to assist with all of their quotation needs. Her background includes studies of business management with a focus on marketing. Clients appreciate her keen attention to detail, an essential element to excel within our firm. Robin is a great resource for our customers, dealers and factories. In her spare time Robin enjoys spending time with her family, friends and her furry loved ones. We couldn’t be more excited to have her a part of the Roller family!

Area of coverage: Entire territory

(206) 547-3555  ext. 2

Stacey France

Customer Service / Sales Support

Stacey joined our team in the Fall of 2020, and is responsible for Customer Service and Sales Support. Stacey is a graduate of the PIMA Institute where she studied Science. Her food service background varies from working in the front of the house, as a hostess, to working as a Barista for both Starbucks and Peets Coffee. Stacey has also worked in veterinary medicine as a technician and is a volunteer for Sky Valley Food Bank. Stacey’s congenial personality, ability to multi-task and her solutions-based approach to customer service are a winning combination for the needs of our factories, our dealers and our company.

(206) 547-3555  ext. 3

Chef Mel Bugarin

Executive Professional Chef

In the spring of 2022, Chef Mel joined the team at Roller & Associates and brings with him over 20 years’ experience working in commercial kitchen settings. His professional experience is vast and ranges from operating an Asian restaurant on board the Norwegian Cruise Line to spending 8 years with the Chinoises Cafes as their Executive Chef. He currently works as a sushi chef for Sushi Kappo in the Eastlake neighborhood of Seattle. In Chef Mel’s role with our firm, he will be joining the sales force in the field hosting scheduled tastings, meal preparation and plating techniques, as well as product demonstrations. Whether you’re looking at how to maximize the capabilities of our Metro PrepMate mobile work station, operate one of our many Vitamix commercial blenders, or simply play with textures and contrasting colors on our G.E.T tabletop, Chef Mel will be a valuable resource for you and your staff.

To schedule a demo with Chef Mel, please email: