Who We Are & What We Do
Jayme Verfaillie
Principal
In 2017, Jayme took over the role for Territory Manager for Washington and Alaska. In 2018, she was offered the role of managing partner in Roller & Associates and in 2021 assumed the role as President/CEO for the company. Jayme is responsible for overseeing all sales associates, helping create marketing plans and developing customer and principal relationships. Jayme is proud to work with major dealers, institutional distributors and consultants in Washington and beyond.
Professional accomplishments: Jayme was the 2017 recipient of the Rod Harrington Memorial Award by Structural Concepts, and in 2019 she was a member of InterMetro’s President’s Circle. In early 2021, Jayme was featured in the Partner Spotlight by Arctic Walk-Ins.
Area of coverage: Entire Territory
jayme@rollerassoc.com
(206) 335-9467
Andrew Smith
Territory Manager – Washington
Andrew started his career in food service at age 14, and continued to work in restaurants and catering during high school, through college and after graduation. He learned the nuances of the culinary industry through hands-on engagement, and by working in nearly every day-to-day role, including culinary, FOH and operations. He moved into equipment sales with a respected Seattle-area dealer in 2014, and then became a manufacturer’s REP in 2019; his responsibilities included consulting, working in sales, doing culinary testing & demonstrations, and teaching others the use of specialized equipment. He joined Roller and Associates in 2024, and loves bringing his experience and knowledge to bear helping end users solve problems and improve their situations.
Area of coverage: Washington
andrew@rollerassoc.com
(206) 581-6037
Missa Chamness
Territory Manager – Oregon, Eastern Washington & Idaho
Missa joined the Roller team in the summer of 2025. She is a results-driven Hospitality & Operations Leader with over 18 years of progressive experience overseeing multi-unit food and beverage operations. She has a proven expertise in team leadership, as well as valuable front-of-house and back-of-house knowledge. She is well-versed in smallwares, tabletop and heavy equipment. Missa brings a deep understanding of both operations and the art of hospitality. Before stepping into General Manager and Director roles, she spent many years as a bar manager and cellar assistant, building out standout beverage programs for a variety of concepts across Boston. Her work has included consulting on bar design, workflow, and operational efficiency for new openings and rebrands. Missa’s leadership style combined with hands-on expertise is a perfect addition to the Roller Team. We are excited to watch Missa take her markets to the next level!
Areas of coverage: Oregon, Eastern Washington & Idaho
missa@rollerassoc.com
(206) 670-6628
Melissa Allen
Quotation Specialist / Sales Support
Melissa joined our team in the winter of 2021 in a support role for our bids department. Her industry experience started many years ago at King Supply where she worked as an administrative assistant, handling manifestos for their delivery drivers on the retail side. Melissa is a graduate of the PIMA institute where she studied occupational science. Melissa’s positive attitude, willingness to learn and customer driven approach is sure to be a wonderful match for our valued partners. In her spare time she enjoys spending time with her family and her pet, Clyde.
melissa@rollerassoc.com
(206) 547-3555 ext. 4
Stacey France
Customer Service / Sales Support
Stacey joined our team in the Fall of 2020, and is responsible for Customer Service and Sales Support. Stacey is a graduate of the PIMA Institute where she studied Science. Her food service background varies from working in the front of the house, as a hostess, to working as a Barista for both Starbucks and Peets Coffee. Stacey has also worked in veterinary medicine as a technician and is a volunteer for Sky Valley Food Bank. Stacey’s congenial personality, ability to multi-task and her solutions-based approach to customer service are a winning combination for the needs of our factories, our dealers and our company.
staceyf@rollerassoc.com
(206) 547-3555 ext. 3
